Post Foods? cereal brand Honey Bunches of Oats kicks off a music-themed campaign this week that simplifies engagement via a mobile-optimized micro site where consumers can upload a video of their ...

Honey Bunches of Oats is a popular breakfast cereal created by Vernon J. Herzing, an employee of Post Cereals, in 1951. Herzing had a great idea and decided to mix different cereals, such as sugar ...