The commencement of Navratri on October 3 has energized India's print industry, with market leaders, of both national and regional dailies, witnessing a massive surge in advertisements.
Full-page advertisements from retail giants, jewellery brands, and automobile manufacturers jostle for readers’ attention with festive offers and eye-catching designs. This surge in print advertising, ...
The top two channel genres combined, GEC and movies, accounted for 63% of the total ad volumes for the sector during this period. The paper crumbles? Much like television, the print advertising ...
Mumbai: The latest TAM AdEx report for January-June 2024 shows a six per cent decline in print ad space for the fast-moving consumer goods (FMCG) sector compared to the same period last year.