Either way, this slogan doesn’t seem like a very smart way to live your life. You could never plan for your future, never enjoy the pleasure of anticipation, and after a few days of doing ...

But the slogan, developed with McCann Erickson, says nothing about the product. Any product would do. Life assurance: it's all about you. James Blunt: it's all about you. The amorphous quality of the ...

"Grab Life." The reason, according to BrandWeek is to soften the brand's image to make it more palatable to potential female customers, as the original slogan apparently was too masculine in nature.