A new brand colour has been introduced too, based on a piece of research that identified a specific shade of green that is most visible underwater. This has been blended with ‘medal gold’ to created ...

Soft, luxurious swimwear is having its day in the Indian sun, with many homegrown brands bobbing on the blue for visibility.

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Leading swimwear brand Speedo has come up with the latest version of its Fastskin LZR Racer suit. According to its makers, the suit is not only water-repellent but also provides a feeling of ...

The Australian swimsuits were presented at ... she is "honored" to continue wearing the only brand of swimsuit she has trusted her career to. "Speedo has truly created suits that combine the ...