While the trend isn't masterminded by singer-songwriter Charli XCX, there's a different woman at its helm - Strega Nona, a fictional 'grandma witch' from the 1975 children's book by Tomie dePaolo.
Their inspiration? A familiar Italian witch found on bookshelves of children around the world. That's right, witches: It's Strega Nona September. The trend is inspired, of course, by “Strega ...
Her inspiration for the season is a benevolent witch she met in the hills of Calabria, many years ago: Strega Nona, the title character of a 1975 children’s book of the same name by Tomie dePaola.
Translating to “Grandma Witch,” Strega Nona is the titular character of a popular children's book. First published in 1979, the book by author Tomie dePaola retells an old tale of a Calabrian ...