No one does Halloween costumes quite like Today. Members of the hit morning show have donned costumes since 1994, but in 2005 ...

Scroll on to see some of the day's best looks and reveals, along with a sampling of the TODAY show's other epic costumes ...

"I think people assume there's a small army, but they probably don't know how many people it really takes to make a big show like this work." Much like Helbig, TODAY costume designer, Staci ...

The 2024 Today show Halloween costume reveal took a nostalgic turn, rewinding viewers to the era when a trip to Blockbuster was the exciting start to movie nights. As the show's stars browsed a ...

“Wicked” costume designer Paul Tazewell is honored that stars Ariana Grande and Cynthia Erivo loved their costumes so much ...

Wicked movie Costume Designer Paul Tazewell visited The Today Show on Wednesday and, with him, brought along some of the actual costumes seen in the film. One such costume was Fiyero's Ozdust ...

TODAY fans showed up to the plaza with the spirit of Halloween donning creative costumes. See which ones won VIP tickets to Top of the Rock at Rockefeller Center!

"I love you ladies 💕🥰," one person wrote in the comments. "This year’s Today Show costumes were fantastic!" another agreed. "Jenna looks cute as Rose 🌹 Dawson this morning ️😂 ...

“I love you ladies 💕🥰,” one person wrote in the comments. “This year’s Today Show costumes were fantastic!” another agreed. “Jenna looks cute as Rose 🌹 Dawson this morning ️😂,” a different viewer ...