The danger of consuming ultra-processed food becomes more apparent by the ... shared what their testing of General Mills Trix Loaded cereal revealed, and it’s upsetting. This cereal is loaded ...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

Restrictions on food dyes could be costly for General Mills, which makes brightly-colored cereals such as Trix and Lucky Charms. Duller colors might turn off consumers. But failing to reformulate ...

General Mills (GIS), which makes popular cereals like Cheerios, Cocoa Puffs, Lucky Charms, and Trix, could come under ... oppose anything other than natural food dyes in cereal.