Homegrown beer brand Bira is known for the many varieties its offers. The millennial-friendly beer brand has positioned itself in the sweet spot where it caters to exotic tastes of the urban consumer.
B9 Beverages Ltd, Bira 91's parent company, on Wednesday said it is raising $25 million in new funding from Tiger Pacific Capital, an Asia-focused fund headquartered in New York and Hong Kong. The ...
Walking into a bar in India, it is hard to miss the bottles of Bira 91 beer. Featuring a cartoon monkey with a punk hairdo and one eye smaller than the other, the labels read: "Imagined in India".