Homegrown beer brand Bira is known for the many varieties its offers. The millennial-friendly beer brand has positioned itself in the sweet spot where it caters to exotic tastes of the urban consumer.

Walking into a bar in India, it is hard to miss the bottles of Bira 91 beer. Featuring a cartoon monkey with a punk hairdo and one eye smaller than the other, the labels read: "Imagined in India".

Bira 91 is a company based in New Delhi, Delhi, India, specialising in the alcoholic beverages sector. Founded in 2015, it now employs 958 individuals. The company was established by Ankur Jain ...