What is the price of platinum today? The price of platinum opened at $997.55 per ounce, as of 9 a.m. That’s down 0.10% from the previous day and up 0.99% from the beginning of the year.

I would say it was marketing. It's a way to tell me the different levels, bronze being the lowest and platinum being the best.

Change is an important part of life -- and rewards cards. See how Amex might change up its flagship travel card next year.