Brand personification can be defined as "a Projective Technique that asks people to ... Dig into her flaws and embrace them. If, for example, you often fall behind on deliverables, how would that ...

This is called personification. For example, Jess's heart is racing at 100 miles per hour. A heart can’t literally race, but it helps us to feel more involved in the story. Try using ...

The personification of the supermarkets in this example suggests they are an intimidating addition to the town and their 'huge muscles' represent their wealth and power. 'But, soft! what light ...