The “four rings” turns to “four letters” in China—a choice that also signals deeper shifts in the global auto market, where ...

The most notable difference is the replacement of the conventional four-ring logo with a glowing “AUDI” emblem, which can ...

AUDI's wordmark, rendered in a futuristic Tron-style sans serif, replaces the four-ring logo on the vehicle's bonnet, boot ...

And before you accuse me of miscounting the number of shapes in the Olympic logo, I'm talking about Audi. So it's somewhat surprising that the brand is ditching the rings for a new EV brand.

Introduced in 1980, Audi’s Quattro all-wheel drive has become as synonymous with the brand as its four-ring logo. Helping its cause is just how tremendously reliable the system has been ...