A shopper has revealed the prime time to swing by supermarkets for the much-coveted yellow sticker discounts. These markdowns apply to food items that are either discontinued or approaching their ...

Yellow stickers on discounted items could soon be a thing of the past as UK supermarkets edge towards a new automated pricing method. An artificial intelligence (AI) system which automatically ...

Everyone loves a good bargain, but sometimes the sight of a yellow sticker reduction brings out the crazy in people, as Tesco ...