Businesses must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels. As technology becomes more divided, marketing does too.
After pressure from European lawmakers, the new iPhone software will now support rich communication services (RCS), a texting protocol that has been available on Android devices for years. This will ...
"Messages is central to how we communicate with the most important people in our lives," said Ronak Shah, the director of Internet technologies and product marketing at Apple. "So in iOS 18 ...