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Campaign Asia
15 小时
Tributes for Lisa Ronson, beloved wife, mother and CMO
Ronson is survived by her husband Chris Taylor and their son Ben. In a heartfelt statement, Taylor described her as his ...
Campaign Asia
15 小时
How marketing helped Chinese apps and games to expand overseas
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...
Campaign Asia
15 小时
João Braga joins Publicis Groupe Hong Kong as global ECD
Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson ...
Campaign Asia
3 天
'All polish, no punch': Adland reacts to Jaguar’s rebrand
Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...
Campaign Asia
6 天
Why Chinese brands are aggressively expanding in Indonesia
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...
Opinion
Campaign Asia
1 天
Opinion
Opinion: Jaguar’s rebrand might actually be a masterstroke
It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...
Campaign Asia
4 天
Women to Watch 2024: Meet the exemplary women in APAC marketing and communications
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...
Campaign Asia
1 天
Will the Coca-Cola ad deter brands from using AI in film?
The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...
Campaign Asia
3 天
Creative Minds: Nutthida Patthanhatirat thrives on big ideas and even bigger dreams
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for ...
Campaign Asia
13 天
Why Gut’s Singapore office means so much to the challenger agency
The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...
Campaign Asia
4 天
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
Campaign Asia
6 天
Monopoly Go! encourages friendship in first global campaign
Friendship Pays, designed by Omelet advertising agency and Scopely, which created Monopoly Go!, also features Jason Momoa ...
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