The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals ...

We spoke with Violife's Global President & Chief Growth Officer about the brand's latest dairy-free cream cheese campaign, ...

While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the ...

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to ...

We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and the localized OOH campaign supporting the broader effort. Mazda CMO Brad ...

at the senior leadership level, female representation is now likely at an all-time high.

The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of ...

There are a lot of headlines about the role of the Chief Marketing Officer (CMO), some alarmist and others optimistic. What’s clear is that the function—when led with an eye on the end customer and ...

Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic ...

A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...