OLIVIER DOULIERY/AFP via Getty Chip lovers, rejoice! PepsiCo, the maker of popular chip brands including Doritos, Lay’s, Ruffles, Tostitos and more, will be adding more chips to certain bags ...

It’s a reversal of years of shrinking bags of Tostitos, Ruffles and other chip brands. In 2021, Edgar Dworsky, a consumer protection lawyer and founder of the website Consumer World, who ...

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youth. During six weeks, a 'Market Research Online Community' (or 'Consumer Consulting Board') was the central hub in which the dialogue ...