Are you a print subscriber? Activate your account. By Ewan Larkin - 17 min 16 sec ago By Geno Schellenberger - 47 min 16 sec ago By Brandon Doerrer - 1 hour 17 min ago By Jack Neff - 4 hours 17 ...

World of Warcraft is celebrating its 20th birthday in a number of ways, and it looks like one of them will be an upcoming ...

Olipop just released a Mountain Dew dupe (Dewp?) called Olipop Ridge Rush. The name has that same extreme sort of feel—makes you want to hang glide or parasail or sit in a darkened room for 17 hours ...

A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look ...

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...

“Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage is unveiling Wednesday a ...

Mountain Dew (PEP) is “reclaiming the mountain” with a rebrand that nods to the past. The PepsiCo-owned soda hasn’t had the word “mountain” on its cans since 2009, instead referring to ...

You’ve reached your account maximum for followed topics. Recently, Mountain Dew revealed a promotion with World of Warcraft, featuring the return of the classic Citrus Cherry flavor, along with ...

Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. The brand's first redesign since 2009 aims to place the ...