Are you a print subscriber? Activate your account. By Ewan Larkin - 17 min 16 sec ago By Geno Schellenberger - 47 min 16 sec ago By Brandon Doerrer - 1 hour 17 min ago By Jack Neff - 4 hours 17 ...

“Born in the mountains, the distinctive citrus flavor of Mountain Dew propelled the brand to become a global cultural phenomenon, giving us a rich history to lean into as we reimagine the next ...

Olipop just released a Mountain Dew dupe (Dewp?) called Olipop Ridge Rush. The name has that same extreme sort of feel—makes you want to hang glide or parasail or sit in a darkened room for 17 hours ...

You’ve reached your account maximum for followed topics. Recently, Mountain Dew revealed a promotion with World of Warcraft, featuring the return of the classic Citrus Cherry flavor, along with ...

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...

NEW YORK — "Mtn Dew" is getting a makeover, with the word "mountain" reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage unveiled a new logo ...

Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. The brand's first redesign since 2009 aims to place the ...

Mountain Dew mavens are still sharing their suspicions as to the beverage's annual mystery flavor. For the sixth year in a row, PepsiCo has released a Mountain Dew VooDew drink ahead of Halloween ...