Most commonly used fonts can be broken into two types: serifs and san-serifs. Serif fonts, like Times New Roman and Garamond, have decorative “wings” and “feet” on letters — called ...

And the main component of most logos is the font. Typography is a powerful design tool that dramatically impacts the perception of a brand. Fonts are more than just letters on a page, they have ...

Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and Akkurat Pro are our sans-serif fonts. Campton works well for large, expressive headlines, ...