From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...

Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will ...

AI is transforming how the advertising industry works, allowing data-driven insights to help push human creativity to new ...

The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

From taking on Down syndrome stereotypes to making the case for mental well-being in sports, these ads got it right.

With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed to broader initiatives, Lanfranco said. “It’s more of that work and less ...

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

Instacart is running its first Super Bowl commercial as the grocery delivery platform looks to attract more users.

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...