The strongest brands justify charging a premium by being seen as ‘worth it’. More than three quarters (87%) of brands in the ...

The cultural landscape of Lebanon, like much of the MENA region, is deeply rooted in traditions that define women’s roles both in society and the workplace. Despite global conversations around gender ...

Today, most people get their news from social media, and with the rise of misinformation, maintaining their trust is increasingly difficult. It’s not just about grabbing their attention but also ...

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of ...

After graduating and interning at an NGO called Haven for Artists, Noura started her career in the media industry by joining OMG as a media planning executive. She led on hybrid campaigns for various ...

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in adopting a healthier and fitter lifestyle.

The founding leader of Geometry MENA, which launch he oversaw in 2013, Nick Walsh has worked with WPP and the Ogilvy group in London and Dubai for over 15 years. Under his leadership, Geometry ...

Sabrin is an account manager with the Enterprise & Technology practice at Asda’a BCW. As a third-culture kid who grew up between the US, the UAE, and Jordan, she has developed a global perspective ...

Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within the group across the region and ...

Nermine considers herself to be a multipotentialite, which translates into her pursuit of many passions in her daily life, from her career to her love of salsa dance, comedy, and volunteering. Nermine ...

Filip Jabbour joined Amazon Ads in 2019 and is responsible for advertising sales solutions, attracting local, regional, and multinational advertisers to promote their brands on and off Amazon. A ...

The Multi-Award winning creative director joins the management team of the independent retail consultancy and will be responsible for the creative direction of four creative teams. He will play a ...