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Econsultancy
11 小时
Specsavers’ head of marketing excellence on their strategic approach to L&D
To help people learn, they’ve got to be able to go away and use these skills,” says Specsavers’ Head of Brand Expression and ...
Econsultancy
1 天
Protein Works’ Laura Keir on the journey from CMO to CEO
We caught up with Keir to find out about a typical day at the challenger brand, what the step up to CEO entailed, and how she ...
Econsultancy
9 天
‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers
As retailers are adding AI-powered search, we caught up with the co-founder of one solution to find out how the tech is ...
Econsultancy
8 天
‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ...
Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of omnichannel, and the capabilities needed to ...
Econsultancy
15 天
AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
Fire&Spark’s Dale Bertrand argues that Google’s AI Overviews present an opportunity to capture higher-quality website ...
Econsultancy
7 天
Additive Industries increases sales-qualified leads 725% with Formula 1-inspired campaign ...
The Netherlands-based B2B company wanted to demonstrate the capabilities of its metal 3D printers for automotive parts ...
Econsultancy
12 天
HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025
HubSpot’s Nicholas Holland on why marketers don’t need more data, the “new superpowers” of content creation at their disposal ...
Econsultancy
13 天
Ecommerce Trends Quarterly: Q3 2024
Ecommerce trends, developments and statistics from the last quarter including Walmart’s AI gains, shoppable red carpets and ...
Econsultancy
12 天
‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising
Product owner Lauren Muir described how the tech has challenged conventional beliefs about fashion merchandising, showing ...
Econsultancy
9 天
Guide Dogs targets younger demographic with digital storytelling campaign achieving 300,000 ...
The UK sight loss charity partnered with Motive Agency to grow its digital presence with a social-first storytelling campaign ...
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