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Econsultancy
14 小时
Specsavers’ head of marketing excellence on their strategic approach to L&D
To help people learn, they’ve got to be able to go away and use these skills,” says Specsavers’ Head of Brand Expression and ...
Econsultancy
1 天
Protein Works’ Laura Keir on the journey from CMO to CEO
We caught up with Keir to find out about a typical day at the challenger brand, what the step up to CEO entailed, and how she ...
Econsultancy
9 天
‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers
As retailers are adding AI-powered search, we caught up with the co-founder of one solution to find out how the tech is ...
Econsultancy
8 天
‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ...
Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of omnichannel, and the capabilities needed to ...
Econsultancy
15 天
AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
Fire&Spark’s Dale Bertrand argues that Google’s AI Overviews present an opportunity to capture higher-quality website ...
Econsultancy
12 天
HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025
HubSpot’s Nicholas Holland on why marketers don’t need more data, the “new superpowers” of content creation at their disposal ...
Econsultancy
7 天
Additive Industries increases sales-qualified leads 725% with Formula 1-inspired campaign ...
The Netherlands-based B2B company wanted to demonstrate the capabilities of its metal 3D printers for automotive parts ...
Econsultancy
12 天
‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising
Product owner Lauren Muir described how the tech has challenged conventional beliefs about fashion merchandising, showing ...
Econsultancy
13 天
Ecommerce Trends Quarterly: Q3 2024
Ecommerce trends, developments and statistics from the last quarter including Walmart’s AI gains, shoppable red carpets and ...
Econsultancy
9 天
Guide Dogs targets younger demographic with digital storytelling campaign achieving 300,000 ...
The UK sight loss charity partnered with Motive Agency to grow its digital presence with a social-first storytelling campaign ...
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