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Campaign Asia
11 小时
How marketing helped Chinese apps and games to expand overseas
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...
Campaign Asia
12 小时
Tributes for Lisa Ronson, beloved wife, mother and CMO
Ronson is survived by her husband Chris Taylor and their son Ben. In a heartfelt statement, Taylor described her as his ...
Campaign Asia
11 小时
João Braga joins Publicis Groupe Hong Kong as global ECD
Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson ...
Opinion
Campaign Asia
1 天
Opinion
Opinion: Jaguar’s rebrand might actually be a masterstroke
It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...
Campaign Asia
1 天
Will the Coca-Cola ad deter brands from using AI in film?
The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...
Campaign Asia
6 天
Why Chinese brands are aggressively expanding in Indonesia
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...
Campaign Asia
3 天
Creative Minds: Nutthida Patthanhatirat thrives on big ideas and even bigger dreams
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for ...
Campaign Asia
3 天
'All polish, no punch': Adland reacts to Jaguar’s rebrand
Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...
Campaign Asia
4 天
Women to Watch 2024: Meet the exemplary women in APAC marketing and communications
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...
Campaign Asia
4 天
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
Campaign Asia
14 天
Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds ...
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