A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX ...

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from ...

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content ...

Today, artificial intelligence (AI) is enabling brands to stay closer to consumers than ever before and drive more agile ...

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a ...

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in ...

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...