You might have your eyes fixed on those swirling Nintendo Switch 2 rumours, but I'm checking out these awesome Nintendo ...

AI agents may be the next big thing in AI tech because they can do stuff besides chat. Amazon hopes they’ll play a big role ...

Amazon ’s second Prime Day event of the year is just around the corner, but the PlayStation Store is looking to convince PS5 ...

Metaphor: ReFantazio has become the fastest-selling game in Atlus history, breaking the record set earlier this year by ...

Enter Osum, an AI-powered market research tool that takes the guesswork out of building accurate and actionable buyer personas. With Osum's Deep Buyer Persona Reports, companies can significantly ...

Metaphor: ReFanazio is full of great quality-of-life considerations, but one feature fixes an annoying Persona quirk that's always bugged me.

the creation of buyer personas can be transformative in helping to outline target customers and their needs, as well as enabling the marketing team to connect with clearly-defined characters.

The key is maintaining a strong foundation by clearly defining your core identity and understanding your audience.

From an intimate portrait of Dorothy Parker to moody, observant fiction by Jhumpa Lahiri and Lauren Elkin, reading ...