If Apple decides to move forward with Project Atlas, it will enter an increasingly competitive market. At present, Meta (formerly Facebook) leads the field with its collaboration with Luxottica.

If you’ve tried the Vision Pro during a demo session in an Apple Store, you’ve experienced its astonishing immersiveness. The ...

Apple’s Vision Pro with the M5 chip is expected to launch in 2025, offering enhanced performance. The new model may replace ...

Apple Inc (NASDAQ:AAPL) has cautioned investors about the uncertain profitability of future products as the tech giant pivots ...

immersive AR experiences, bridging the gap between audio wearables and full-fledged augmented reality devices. Although Apple ...

Apple introduced the Vision Pro at WWDC 2023. It is now available in select regions, including the US, China, Europe, and Japan. The headset runs on Apple's visionOS and supports both augmented ...

Nvidia this week is also slated to join the Dow Jones Industrial Average. A number of Big Tech companies depend on its ...

Meta 's Orion AR glasses may still be in the prototype stage, but they've already managed to pull off something few other mixed reality headgear devices have been able to do. This is the first time in ...

Apple is working on their own smart glasses and taking internal surveys to understand the use cases of a potential product.

Apple's premium Vision Pro headset sales have stagnated so bringing the affordable version is critical for its success.

especially as augmented reality (AR) smart glasses—currently under development by Meta and Snap—are expected to provide even more immersive experiences by overlaying digital information on real-world ...

Apple is warning investors that its new and future products might never be as profitable as the iPhone. The disclosure comes as the company is pursuing newer technologies like artificial intelligence ...