If Apple decides to move forward with Project Atlas, it will enter an increasingly competitive market. At present, Meta (formerly Facebook) leads the field with its collaboration with Luxottica.

If you’ve tried the Vision Pro during a demo session in an Apple Store, you’ve experienced its astonishing immersiveness. The ...

Apple’s Vision Pro with the M5 chip is expected to launch in 2025, offering enhanced performance. The new model may replace ...

immersive AR experiences, bridging the gap between audio wearables and full-fledged augmented reality devices. Although Apple ...

Apple is reportedly weighing a potential entry into the smart glasses market, even as it scales back production of its $3,500 ...

Apple introduced the Vision Pro at WWDC 2023. It is now available in select regions, including the US, China, Europe, and Japan. The headset runs on Apple's visionOS and supports both augmented ...

Nvidia this week is also slated to join the Dow Jones Industrial Average. A number of Big Tech companies depend on its ...

Apple is working on their own smart glasses and taking internal surveys to understand the use cases of a potential product.

Apple's premium Vision Pro headset sales have stagnated so bringing the affordable version is critical for its success.

especially as augmented reality (AR) smart glasses—currently under development by Meta and Snap—are expected to provide even more immersive experiences by overlaying digital information on real-world ...

The only headset Apple intends to launch in 2025 will reportedly be an updated version of the Vision Pro featuring an ...

The company’s mixed-reality headset Vision Pro, which costs over $3,499, is yet to find mainstream success due to its high price, weight, and limited content. If Apple decides to go ahead with ...