Apple is reported to be looking into the smart glasses market, as a new initiative named 'Atlas’ is said to have gotten ...

Apple has issued a warning to investors that its future products may not match the profitability levels of the iPhone.

If Apple decides to move forward with Project Atlas, it will enter an increasingly competitive market. At present, Meta (formerly Facebook) leads the field with its collaboration with Luxottica.

If you’ve tried the Vision Pro during a demo session in an Apple Store, you’ve experienced its astonishing immersiveness. The ...

Apple’s Vision Pro with the M5 chip is expected to launch in 2025, offering enhanced performance. The new model may replace ...

immersive AR experiences, bridging the gap between audio wearables and full-fledged augmented reality devices. Although Apple ...

Apple is reportedly weighing a potential entry into the smart glasses market, even as it scales back production of its $3,500 ...

Apple introduced the Vision Pro at WWDC 2023. It is now available in select regions, including the US, China, Europe, and Japan. The headset runs on Apple's visionOS and supports both augmented ...

Nvidia this week is also slated to join the Dow Jones Industrial Average. A number of Big Tech companies depend on its ...

Meta's XR division, Reality Labs, remains unprofitable despite revenue growth, with Quest 3 sales driving a 30% increase in the first quarter and 28% in the second quarter of 2024 over 2023. These ...

Apple is working on their own smart glasses and taking internal surveys to understand the use cases of a potential product.

Apple's premium Vision Pro headset sales have stagnated so bringing the affordable version is critical for its success.