When it was announced in 2022, as part of the new collective bargaining agreement, that Major League Baseball would begin to ...

Top 5 Companies That Make Batting Helmets: In the fast-paced worlds of cricket and baseball, where a split second can mean the difference between a spectacular catch and a dangerous injury, the ...

Well, MLB reached a new multiyear partnership with STRAUSS, a European workwear company based in Germany, last month. The ...

The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets ...

The batting helmets of every single player are plastered with the logo of Strauss, a German workwear company; it’s the first time a brand logo has been placed on MLB helmets in league history.

But MLB waited until the postseason to make quite the league-wide change.

The league placed ads for the company STRAUSS on the side of all batting helmets once the postseason began. The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home.

Here’s how the Strauss logo wound up on MLB helmets during the playoffs and what it portends for the future. Francisco Lindor #12 of the New York Mets hits a double in the fifth inning of Game 4 ...