As Black Friday approaches, app marketers face an increasingly competitive scenario, with rising eCPMs across traditional advertising channels. This spike in costs, especially on platforms like Google ...

In mid-2023, redBit Games, a prominent Italian game developer, sought a solution to scale their user acquisition (UA) strategy and elevate their return on ad spend (ROAS) for Jelly Juice, ...

At a shareholder meeting, Elon Musk forecast Tesla’s 2025 sales would rise by 20% to 30%. He says that “best guess” is the result of plans for a lower-cost vehicle and autonomy. The company ...

Boost sales or profits? At Nielsen, we’ve talked to hundreds of marketers and analyzed ... or likes but outcomes-minded metrics like lead conversions, cost per lead, return on ad spend (ROAS), ...

Industries that have higher ROAs are typically service-oriented, with fewer assets on hand. This makes it easy to boost ROA. Common examples include software companies, banks and consulting companies.

Shaquille O’Neal, the former NBA superstar, has seen his fair share of investments. Still, one of his most notable financial decisions came through babysitting – something he didn't expect to ...

Chinese President Xi Jinping has urged the military to enhance war preparedness and solidify combat capabilities, following large-scale drills around Taiwan. During a visit to the People's ...

BEIJING - Chinese state media reported on Oct 19 that Chinese President Xi Jinping on Oct 17 inspected a brigade of the People's Liberation Army's Rocket Force, urging the troops to boost their ...

urging the troops to boost their "deterrence and combat capabilities". During the inspection Xi also urged the strategic missile troops to "resolutely fulfil the tasks entrusted by the Party and ...

Campbell is the best cornerback on the roster and a crucial boost to a defense that has struggled mightily in his absence. The fourth-year cornerback out of Georgia had only played in the Week 1 ...