Department stores, including Macy's, Nordstrom and Harrods, hope to draw consumers back to the beauty counter. Having lost ...

The natural beauty brand is scrapping its name, streamlining its product offering and overhauling its packaging.

As the world braces for yet another historic and highly consequential presidential election, fashion brands, retailers, ...

Crafting your brand image with care is essential, as it will be a key component of your business’s marketing plan, guiding and shaping all future marketing efforts. The following nine steps will help ...

Building a successful business that aligns with your dreams is challenging but rewarding. It requires more than a solid idea; ...

The best business plan software makes it simple and easy to ... for example, “Building a Brand: How to Tell a Powerful Brand Story,” and “Critical Path Your Way to Higher Revenues ...

Once developed ensure that the brand strategy plan is disseminated across the organisation to all personnel that are affected by the plan, e.g. investor relations, PR, corporate communications ...

Marketers who leverage branding to translate their company’s business strategy into products, experiences, partnerships and ...

File photo Volkswagen has so far not presented a plan for how to make its namesake brand more competitive, the head of the group's works council said in a handout to staff, adding management ...

Commissions do not affect our editors' opinions or evaluations. Writing a business plan not only helps you stay on track as you start a new business, but it can also help you secure funding.

E.l.f. Beauty raised its full-year guidance on Wednesday after posting a 40% growth in sales. Shares of the company rose ...