Following a proud centrist tradition, Kamala Harris’s campaign promised to build an “opportunity economy” that would grant ...

Increasing Market Value: A strong brand can significantly increase a company’s market value, providing it with a competitive ...

After being threatened by the University of Cincinnati with legal action, a Tennessee middle school has rebranded and will ...

Jaguar was one of several iconic companies that announced significant rebrandings in recent week.

The village held a logo contest that sought ideas from Kenmore residents, said Caitlin Krumm, president of the Kenmore Business Association. Krumm, who owns Finishing Touches, was one of three ...

As small businesses face increasing competition in the digital age, LegalZoom (Nasdaq:LZ), a leading online platform for legal services, urges small business owners to safeguard their intellectual ...

The Football Association has been accused of creating a “two-tier mess” over the row about rainbow armbands that has split ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact ...

The British car maker sparked widespread controversy last month when it unveiled dramatic changes ahead of becoming a fully ...

EAST PEORIA, Ill. (WMBD) — The City of East Peoria is headed into the new year with a new logo and slogan. “East to Excellence” is the new slogan, which Mayor John Kahl hopes will differentiate East ...

EAST PEORIA, Ill. (WMBD) — The City of East Peoria is headed into the new year with a new logo and slogan. “East to Excellence” is the new slogan, which Mayor John Kahl hopes will ...