In 1994, the first banner ad ran online. Three decades later, the banner ad remains a staple of digital marketing. There are many reasons for its longevity, including its relative simplicity to deploy ...
In an era dominated by fleeting social media ads and crowded digital spaces, banners continue to hold their ground as one of the most versatile and impactful marketing tools. Whether displayed at ...
PETALING JAYA: Digital advertising is expected to continue to drive ad spend growth in Malaysia, according to Mediabrands Malaysia. The agency’s chief investment officer Fan Chen Yip said this ...
The forecast, which is a slight upgrade of 0.2 percentage points from WARC’s previous projection in August, reflects an industry bolstered by digital innovation and a modest resurgence in traditional ...