With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s ...

A fresh perspective is reshaping the marketing landscape as Black Girl Digital, or BGD, Media emerges as a transformative ...

Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., writes why large screens are more effective than mobile screens when it comes to building lasting, meaningful connections with consumers ...

In today’s rapidly evolving advertising landscape, the debate on the effectiveness of large-screen versus mobile ads is more relevant than ever. While digital ad spend continues to outpace ...

Blue Billboard, the largest DooH advertising provider in the South East of England, is first customer to implement new Sony ...

Plans for a town centre's new big screen have been approved. The digital screen, on High Street, in Newcastle, will be used to show community messages along with films, sports and other public events.

Plans for a digital advertising screen in a Sunderland neighbourhood have been thrown out at appeal by a Government-appointed planning inspector. Did you know with a Digital Subscription to ...

As holiday bargain hunters flock to crowded malls and online platforms, retailers will battle for visibility in inboxes, on ...

In Q3, display cost per mille (CPM) was up 39% year over year, aligning with typical seasonality trends as the end of the year approaches. The cost of social media advertising across Meta, TikTok and ...