The Bureau is demanding that Google divest two of its key advertising technology tools—DoubleClick for Publishers (DFP) and AdX—and pay a penalty to comply with the country's Competition Act.
Digital marketing concept, Businessman using laptop with Ads dashboard digital marketing strategy ... [+] analysis for branding. online advertisement, ad on website and social media. SEO.
WASHINGTON, Dec. 11, 2024 /PRNewswire/ -- The American Advertising Federation (AAF), "The Unifying Voice for Advertising," announced today the inductees into its 2025 Advertising Hall of Fame.
especially because his burgeoning startup benefited from being close to its clients of advertising agencies. “It was the right place to be,” he tells me. The bet paid off, and DoubleClick grew ...
The disputed businesses include Google's publisher ad server, DoubleClick for Publishers ... and increased advertising costs for publishers, thereby reducing their margins.
The DOJ claims Google has leveraged its suite of ad tech products, particularly Doubleclick For Publishers (DFP) and the AdX exchange, to gain unfair control over website owners and advertisers.