With so many dupes of high end skincare products on the market, it can feel almost impossible to know which are really worth ...

A home run viral video on TikTok is the latest social ... The hottest fashion and beauty trend this season is . . . food From e.l.f. cosmetics to Levi's, beauty and fashion megabrands are teaming ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

There's a reason the Elemis Pro Collagen Cleansing Balm is one of the most viral skincare ... This Makeup Melting Cleansing Balm is a relatively new product from Elf's skincare, and part of ...

E.l.f. Beauty grew sales by 40% in its second fiscal quarter, leading it to raise its full year earnings and sales guidance. ...

So, when the Rare Beauty Soft Pinch liquid blush first went viral on TikTok ... from natural to full-glam makeup and everything in between. But most importantly, ELF's Gorg Orange shade gave ...

The new limited edition e.l.f. Lip Oil Holder for the Stanley Cup has gone viral, where to buy one in the UK and how much it costs.

What’s more, 75% said they saw music and makeup as important tools for self-expression. Basically, music and makeup go hand in hand. While recording their music, each artist used the brand’s ...

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