So, when the Rare Beauty Soft Pinch liquid blush first went viral on TikTok ... from natural to full-glam makeup and everything in between. But most importantly, ELF's Gorg Orange shade gave ...

With so many dupes of high end skincare products on the market, it can feel almost impossible to know which are really worth ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

My 58-year-old mom and I tried two products from drugstore makeup brand elf Cosmetics that have earned thousands of five-star ...

Taking the top 2024 Trends, here are some must-do Elf on the Shelf Ideas for the BEST Elf on the Shelf 2024 Ideas!

The new limited edition e.l.f. Lip Oil Holder for the Stanley Cup has gone viral, where to buy one in the UK and how much it costs.

Quinta Brunson, Cara Delevingne and other celebrities will also make appearances in the special, which premieres Dec. 6 ...

With countless TikTok videos singing its praises and a price that defies belief, our team couldn't resist putting the e.l.f lip challenge to the ...

There's a reason the Elemis Pro Collagen Cleansing Balm is one of the most viral skincare ... This Makeup Melting Cleansing Balm is a relatively new product from Elf's skincare, and part of ...