Rather, in an early exemplar of relative differentiation, M&S won its market with the hybrid offering of better quality and better value at the same time. The brand prospered in the century ahead by ...

What you need to know Microsoft is revitalizing the MSN brand with a fresh new logo as it replaces "Microsoft Start" branding in Edge. In a statement to Windows Central, Microsoft has confirmed ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI ...

SHANGHAI, Nov 7 (Reuters) - Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Whether you're shuffling through the aisles at your local drugstore or scouring ...

BY Fast Company Executive Board 5 minute read Showcasing a strong personal brand online can set you apart from other executives and foster valuable connections across industries. But how can you ...

As a business owner, building a personal brand can be just as important as developing your company’s brand. It's not just about what you offer; it's about your reputation and how people perceive ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours ...

In this Olympic year, Nike’s fortunes should be rising. Nike president of consumer, product and brand Heidi O’Neill told Reuters, “This Olympics will be our biggest. This will be the most ...