Marketers are struggling with a fundamental question right now “What is great customer experience?” Is it a marketing strategy? Is it just a fancy word for Customer Service? Does it really matter?

Research shows that a social customer will tell an average of 42 people about a good customer experience, whereas that same customer will tell an average of 53 people about a bad experience!

Explore the dynamic world of Customer Experience (CX) at CMSWire. Stay updated with the latest news, expert advice and in-depth analysis on customer-first marketing, commerce and digital ...

who is a dedicated customer experience manager with a passion for enhancing client satisfaction. As she pointed out, she likes making discoveries through research and content reading in striving ...

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The new app offers a digital journey in which customers can earn points and rewards for their favourite desserts.

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

That's due to young drivers' lack of experience and likelihood of engaging in risky behavior ... Erie has the best-rated car insurance in Maryland. Erie offers a good combination of dependable ...

Progressive offers a wide range of auto insurance coverage options. Our comprehensive review explores its policies, discounts ...

Tom Temin I guess you are statutorily required to check on agencies and how they’re doing in this digital experience, correct? Carol Harris That’s correct. So the Idea Act was passed in 2018. And as ...