'In revitalising the brand, the goal is not only to generate added sales levels but to have them based upon enhanced equity, a move which involves improved recognition, enhanced perceived quality, ...
There are 1,100 snack foods produced under the Frito-Lay name include Lay's potato chips, Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips. Frito-Lay North ...
PepsiCo, the $177 billion owner of potato chip brand Lay's, has sued a group of farmers in India for growing a variety of potato they say they own the exclusive rights to. "PepsiCo is India's ...