PepsiCo's growth has stagnated post-pandemic, with flat shares since 2022. The company's mature market presence limits growth avenues, relying heavily on price hikes, with innovation and new ...

Audi's sense of engineered perfection is a point of pride for owners worldwide. In the 1940s, Pepsi sought a new logo conveying excitement. A creative concept emerged of bottle caps creating a globe.

PepsiCo says it is boosting the volume of some of its packages of chips, after being accused last year of "shrinkflation," or reducing the size of products without lowering the price. In the ...

Analysing the top 10 tech company logos, we can understand the art and science behind creating visual identities that stand out from the crowd. This article dives into the nuances of visual identity, ...

Jason Hall: Hey, Mary. Mary Long: We are going to kick things off with PepsiCo, because they reported earnings yesterday. The big story per management is that Americans are more value-conscious.

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