Mattel has lowered its sales forecast for the year, after a 17% decline in gross billings for Barbie merchandise in the third quarter. The Barbie brand was up against tough comparisons to last ...
Barbie has been around since 1959 and the brand is celebrating its 65th birthday. It’s been a while, but we’ll see if the game still has some glow from the Barbie movie, which generated $1.45 ...
Toy maker Mattel is apologizing after sending out a run of Wicked branded toys with a link to a porn website on the box. When Mattel learned about the problem, it pulled the dolls from retail ...
Mattel exec Josh Silverman spoke to THR about the company's mission to create shows that resonate with both adults and children, something he calls "new-stalgia." By Lily Ford Barbie giant Mattel ...