A psychological study has shown that when people know they are under surveillance it generates an automatic response of ...

New research in neuroeconomics explores the brain processes behind shopping decisions, revealing how factors like brand ...

New study shows AI large language models (LLMs) outperform human neuroscientists in predicting neuroscience study outcomes.

The fundamental tenet of the Behavioral Neuroscience Program is that a complete understanding of behavior entails unraveling mechanisms and principles at any and all levels of organization (i.e., ...

Shopping activates brain regions tied to rewards and decisions. Brands influence trust but differ from personal connections.

Using a combination of behavioral experiments, MRI neuroimaging and computational models, the study found that forming social ties relies on two brain functions: learning from positive outcomes, or ...

Learn how emerging technologies like eye-tracking reshape our understanding of human interactions with architectural spaces.

A new psychological study has shown that when people know they are under surveillance it generates an automatic response of heightened awareness of being watched, with implications for public mental ...