A brand (as many of us know) is more than just a mission statement. It's an overall reputation. That's where brand personification comes in. Brand personification can be defined as "a Projective ...

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Take more than $700 off a drop-dead gorgeous Editors' Choice-winning Samsung Odyssey OLED ultrawide, plus two other can't-miss deals. Since 2004, I have worked on PCMag’s hardware team, covering ...