It’s a fresh color that wakes you up. Designer Curtis Free chooses a vibrant cobalt or an azure shade for Pantone’s 2025 selection, “subtly grounded by a hit of purple,” he wrote in an email.

Pantone has announced its new Colour of the Year, and there’s more to the purple shade than meets the ... vice president of the Pantone Color Institute, by style icon/all-round goddess Rihanna ...