Brian Niccol took over Starbucks last month, and he's making several important changes. Starbucks recently updated investors that it's acquiring two coffee farms in Latin America. Niccol is ...
Starbucks’ new CEO Brian Niccol is facing stressed-out baristas who gripe they are being thrown into “skeleton” crews as they scramble to meet a barrage of coffee orders, according to a ...
Niccol also noted that Starbucks also is focused on “elevating the in-store experience” and making its locations “inviting places to linger” through comfortable seating, thoughtful design ...
Brace yourselves, Starbucks fiends — the company is putting BOGO deals on the back burner and restoring full prices to menu boards. The Seattle-based multinational chain announced it would dial ...
Starbucks is making a big change: It’s done offering discounts. Like other restaurant chains, Starbucks had leaned heavily on big discounts over the past year in an attempt to lure customers ...
(CNN)— Starbucks is reducing promotional offers that are usually available on its mobile app to encourage customers to pay full price for its beverages. The change is part of Starbucks' new CEO, Brian ...