The recent bankruptcy declarations by Tupperware and Avon Products (API) demonstrate the weakness of a direct-seller model.

even as it attempted to gain visibility by adapting to direct-to-consumer sales and marketing itself in stores like Target. Tupperware’s sales have decreased fairly consistently over the past ...

particularly with the rise of online platforms like Temu and retailers like Target also beefing up their own home storage and kichenware brands. Tupperware’s roots date back to 1946. According ...

In the past few years, Tupperware tried a few things to expand its reach and attract new customers. It started selling its products on Amazon as well as in stores at Target and Macy's. In 2019 ...