In the world of tennis, only a few stars have reached the level of success to have a signature logo. These logos reflect ...

In a new redesign, alongside announcing the new ATP World Tour Cup, the governing body of men's tennis has updated their logo. In a slick new font with a player in the middle of the logo ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.